Spotlight on Success
Featured Interview
Tara Horn
“Spotlight on Success” is an interview series created by David Levine of I Am Your Virtual Professional. Its purpose is to amplify the voices of today’s business leaders. Each interview provides actionable insights that readers can implement immediately. No fluff, just practical wisdom that enables individuals to move forward with clarity and confidence.
Tara Horn
| Company | Simpleday |
|---|---|
| Role | CEO |
| LinkedIn Profile | https://www.linkedin.com/in/tara-horn/ |
| Company Website | www.simpledaysolutions.com |
| YouTube Channel | @mastering-monday |
Tara Horn has specialized in helping businesses get more value from monday.com since 2015, and in 2022 she founded Simpleday to deliver focused implementation and workflow support. She has worked with more than 300 companies, from growing startups to established teams, to streamline operations and reduce day-to-day friction. She designs and optimizes monday.com systems that bring clarity to tasks, projects, and team collaboration. Known for practical, tailored solutions, she builds workflows that align with each organization’s goals and processes. Her work enables busy leaders to focus on growth while their systems run smoothly in the background.
Who Should You Nominate?
- Leaders doing meaningful work
- People with insights others can learn from
- Voices worth elevating
Interview Questions
1. What’s one strategy your business used recently that created meaningful growth?
Always be thinking about what is the biggest blocker for company growth and working on solving that first.
2. How has AI or technology changed the way you operate or serve clients?
We automate as much as possible. For example, it used to take us 15 minutes to send out a proposal, and now it takes us under 10 seconds through automation.
3. What’s one thing you stopped doing that actually helped your business grow?
Stopped doing everything myself and handing more off to other people
4. What’s a customer insight you discovered that changed the way you do business?
Stopped doing everything myself and handing more off to other people
5. If a business had to improve ONE area to grow faster in the next 90 days, what should it be?
Figuring out how to implement AI
6. What’s one thing you do consistently that keeps your pipeline healthy?
Review my pipeline and constantly reach out to potential clients
7. What’s a decision you made in the last year that had a bigger impact than you expected, and what led you to make it?:
Hire a coach. He totally changed my way of thinking about how to be a CEO and how to run my business. I did it because I felt stuck and we were not moving as fast as I had wanted.
8. What’s one process you streamlined that made a noticeable difference in efficiency or results?
It used to take us 15 minutes to send out a proposal, then we automated the whole process and now it takes us under 10 seconds to send out a proposal to a client. And when they sign the contract, it sets up a whole onboarding workflow automatically.
9. What book, podcast, or resource has influenced your thinking or business decisions lately and why?
Watching youtube videos or podcasts of Alex Hormozi, Leila Hormozi, Dan Martel. Jason Feifer, Marie Forlio
Who Should You Nominate?
- Leaders doing meaningful work
- People with insights others can learn from
- Voices worth elevating
I am Your Virtual Professional's
3 Key Takeaways
# 1
Solve the biggest blocker first. Growth accelerates when you identify the single constraint holding the business back and address it directly instead of spreading energy across smaller tasks.
# 2
Automation creates scale and focus. Turning a 15-minute proposal process into a 10-second automated workflow — with onboarding triggered at signature — shows how systems free leaders to focus on strategy instead of administration.
# 3
Leadership growth fuels business growth. Hiring a coach and handing off work to others shifted Tara from operator to CEO, reinforcing that delegation and mindset are essential to moving faster and building sustainably.
Who Should You Nominate?
- Leaders doing meaningful work
- People with insights others can learn from
- Voices worth elevating
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