The 4 stages of the marketing funnel

What is the marketing funnel, and why is it important? The marketing funnel as a graphic illustration of the process through which people travel through while learning about a brand to becoming a loyal customer. Applying the marketing funnel to a marketing strategy is critical because it helps businesses set both business and marketing goals that are both measurable and achievable. The purpose of this page is to examine how the four stages of marketing funnel can be applied to a digital marketing campaign.

The four stages of the marketing funnel are:

awareness — when a potential customer encounters a brand for the first time
consideration — when the person starts to think about doing business with the brand, and actively searches for more information about it.
conversions — when the person decides to make a purchase
loyalty — when the customer decides to purchase from the brand again

Awareness stage of marketing funnel

This is when a potential customer encounters a brand for the first time, the customer may not know enough about that company to form an opinion.

Advertising strategies

SEO, SEM, ads (such as Google Ads), social media marketing (FREE), social media advertising (paid), video marketing (YouTube for example), influencer marketing (either through blogs or through endorsements on various social media platforms), email content marketing trying to build your email lists.

Reports to look at:

clicks and impressions

Consideration stage of marketing funnel

This is when some potential customers move from the awareness stage and start to think about doing business with a company. A potential customer starts
to build interest in your product or service.

Consideration strategies

re-marketing ads, email marketing, building trust by sharing its company’s story on social media, through email, and on its product pages, good strategy is showcasing Google reviews to build trust.

Reports to look at:

click-through rate and interaction rate — the goal is to gain as much information as possible on how users interact with the site by calculating the percentage of clicks, swipes, and any other interactions with images, text

Conversion stage of marketing funnel

Conversion is when someone decides to make a purchase and become a customer, in other words, when a potential customer makes a decision to take a desired action.

Conversion strategies

Optimize the checkout process, addition of high-quality photos that include lifestyle photos, live chat or chatbots pursuing of e abandoned carts via email marketing, Offer a trial or money-back guarantee Experiment with A/B tests

Reports to look at:

Loyalty stage of marketing funnel

Once a customer completes a purchase, you want to give them reasons to return. The goal is for them to become repeat customers and brand advocates also known as raving fans.

Loyalty strategies

Reward programs, e-mail marketing, re-marketing to customers encouraging them to write about their experience, \\
offering a discount for customers’ birthdays and anniversaries.

Reports to look at:

Customer lifetime value

How I am Your Virtual Professional can help your business

The marketing funnel is a tool that is used while developing a digital marketing strategy. One of the skills that I offer to my clients is the ability to help identify who their target audience is and once the target audience is identified pick and choose the most effective strategies to reach that demographic.
I look forward to the opportunity of talking with you are your team on how together we can build and grow your business by leveraging the ever growing online market.