Spotlight on Success
Featured Interview
Tara Horn
“Spotlight on Success” is an interview series created by David Levine of I Am Your Virtual Professional. Its purpose is to amplify the voices of today’s business leaders. Each interview provides actionable insights that readers can implement immediately. No fluff, just practical wisdom that enables individuals to move forward with clarity and confidence.
Tara Horn
| Company | Simpleday |
|---|---|
| Role | CEO |
| LinkedIn Profile | https://www.linkedin.com/in/tara-horn/ |
| Company Website | www.simpledaysolutions.com |
| YouTube Channel | @mastering-monday |
Tara Horn has specialized in helping businesses get more value from monday.com since 2015, and in 2022 she founded Simpleday to deliver focused implementation and workflow support. She has worked with more than 300 companies, from growing startups to established teams, to streamline operations and reduce day-to-day friction. She designs and optimizes monday.com systems that bring clarity to tasks, projects, and team collaboration. Known for practical, tailored solutions, she builds workflows that align with each organization’s goals and processes. Her work enables busy leaders to focus on growth while their systems run smoothly in the background.
Who Should You Nominate?
- Leaders doing meaningful work
- People with insights others can learn from
- Voices worth elevating
Interview Questions
1. What’s one strategy your business used recently that created meaningful growth?
Always be thinking about what is the biggest blocker for company growth and working on solving that first.
2. How has AI or technology changed the way you operate or serve clients?
We automate as much as possible. For example, it used to take us 15 minutes to send out a proposal, and now it takes us under 10 seconds through automation.
3. What’s one thing you stopped doing that actually helped your business grow?
Stopped doing everything myself and handing more off to other people
4. What’s a customer insight you discovered that changed the way you do business?
Stopped doing everything myself and handing more off to other people
5. If a business had to improve ONE area to grow faster in the next 90 days, what should it be?
Figuring out how to implement AI
6. What’s one thing you do consistently that keeps your pipeline healthy?
Review my pipeline and constantly reach out to potential clients
7. What’s a decision you made in the last year that had a bigger impact than you expected, and what led you to make it?:
Hire a coach. He totally changed my way of thinking about how to be a CEO and how to run my business. I did it because I felt stuck and we were not moving as fast as I had wanted.
8. What’s one process you streamlined that made a noticeable difference in efficiency or results?
It used to take us 15 minutes to send out a proposal, then we automated the whole process and now it takes us under 10 seconds to send out a proposal to a client. And when they sign the contract, it sets up a whole onboarding workflow automatically.
9. What book, podcast, or resource has influenced your thinking or business decisions lately and why?
Watching youtube videos or podcasts of Alex Hormozi, Leila Hormozi, Dan Martel. Jason Feifer, Marie Forlio
Who Should You Nominate?
- Leaders doing meaningful work
- People with insights others can learn from
- Voices worth elevating
I am Your Virtual Professional's
3 Key Takeaways
# 1
Solve the biggest blocker first. Growth accelerates when you identify the single constraint holding the business back and address it directly instead of spreading energy across smaller tasks.
# 2
Automation creates scale and focus. Turning a 15-minute proposal process into a 10-second automated workflow — with onboarding triggered at signature — shows how systems free leaders to focus on strategy instead of administration.
# 3
Leadership growth fuels business growth. Hiring a coach and handing off work to others shifted Tara from operator to CEO, reinforcing that delegation and mindset are essential to moving faster and building sustainably.
Who Should You Nominate?
- Leaders doing meaningful work
- People with insights others can learn from
- Voices worth elevating
Join the Spotlight Insider List for early access to new interviews and insights
David Levine's Certifications






I am Your Virtual Professional Testimonials
David was nothing short of phenomenal to work with. He truly cares about his clients success, and always goes the extra mile to ensure things are done the right way, timely, and effectively. He is always keeping up with the latest trends in the market to provide his clients with the most up-to-date offerings, making me rest easy at night knowing that I have someone in my corner looking to only deliver the best results possible. I would highly recommend David to anyone looking to improve their digital presence”
David went above and beyond, building my life coaching website from start to finish. He answered my many questions with utmost patience and was honest if he had any limitations (he’s not a graphic designer but has good recommendations). His humor and charm made him very pleasant to work with. David even made me a glossary of terms when we first started when I said it all sounded like Chinese to me! Each request was honored quickly and efficiently.
Naively I hired a web designer on fiverr and did NOT receive what I asked for. When I turned to David, he listened and worked quickly, revised and reviewed with me the aspects of my website that I wanted changed. He set up Google analytics, my Google Business Profile, SEO, and fixed up the disaster that my website was. He advised on design for business cards and logo. I am extremely satisfied with the work David did and recommend him warmly to whomever wants someone honest, hardworking and efficient.
I had the pleasure to work with David on creating a new landing page for my business. His keen attention to detail greatly enhanced the Content, and his strategic feedback on outreach was invaluable. David is highly knowledgeable and focused on optimizing Content. His prompt responses and insightful suggestions ensured a smooth, efficient process from start to finish. I highly recommend David.
I had the pleasure of working with David Levine recently to enhance my e-commerce site, Yael’s Soups. Not only did David provide top-notch SEO services, but he also went above and beyond to assist me with business development, particularly in setting up Mishloach Manot packages for Purim. David’s expertise in SEO proved invaluable in optimizing my website’s visibility and driving traffic, resulting in increased sales and engagement. His practical approach and guidance throughout the process were helpful and effective. David also exhibited a genuine commitment to my business’s success, offering insightful coaching and encouragement every step of the way. His dedication and hands-on involvement truly set him apart. I wholeheartedly recommend David Levine to anyone seeking SEO services and business development assistance. With his expertise and support, I’ve seen real improvements in my online presence and sales performance. Thank you for your exceptional work, David!
David is thoughtful, thorough, and always does his due diligence to give me 110%. I unequivocally trust him. His attitude rightfully earns everyone’s respect. He quickly got me to the top of page one on Google! He is a true professional and someone that I highly recommend!
I can't say enough good things about our experience working with David Levine and his company, I Am Your Virtual Professional. From start to finish, David was an absolute pleasure to work with. He truly made it feel like he was a part of our team, always focused on what was best for our website and business.
Our old website was outdated and unprofessional, and we knew we needed a change. David stepped in and brought a wealth of creative ideas to the table, offering a fresh and modern direction that perfectly aligned with what we had envisioned. His approach is methodical and thorough, taking it step by step to ensure everything comes together beautifully.
What really impressed us was not just the stunning front-end design, but all the behind-the-scenes work David put in to make everything run smoothly. His attention to detail and commitment to delivering a top-tier website really set him apart. If you're looking for someone to handle your personal or company website, look no further than David Levine. He’s the expert you want in your corner, and I highly recommend him for any web design needs. You won’t regret it!
A year ago, my website was like a billboard in the desert — beautifully made but invisible. Then I engaged David at I Am Your Virtual Professional. He didn’t just tweak my site — he brought it to life. Now I’m ranking on page one of Google, sending smart emails, and testing marketing ideas I never would’ve thought of on my own. David’s creativity, patience, and drive to see me win make him feel less like a freelancer and more like a business partner who’s just as invested in my success as I am. He’s also incredibly quick to respond and always attentive to the details that matter most. If you’re serious about growing your business, he’s the one you want in your corner.