How Programmatic Advertising for a Small Business Boosts ROI
What is Programmatic Advertising for a Small Business?
Programmatic advertising has genuinely revolutionized the way brands engage with their audiences online. Leveraging advanced algorithms and real-time data, automating the buying and selling of digital ad space. Simply put this method shows your ad to your targeted customer.
This game-changing approach empowers small businesses to compete with larger organizations by allowing them to target their ideal customer personas.
Programmatic advertising enhances targeting capabilities and delivers real, measurable results that can be tracked and analyzed. Gone are the days of casting a wide net that reaches everyone indiscriminately; now, every ad can be a finely tuned message that resonates with the right audience. Embrace the future of digital marketing and watch your brand thrive!
How Programmatic Advertising
for a Small Business Works:
Programmatic advertising works as follows: It allows a business to target its desired demographic by age, gender, income, and zip code(s). The algorithm uses over 3000 behavioral data points to include behaviors such as shopping patterns and interests. It also includes GPS tracking data of where the desired customer shops and goes by collecting information from their phone. A small business can now harness the same tools that larger companies have used for a fraction of the cost.
Programmatic Advertising for a Small Business on Various Platforms
With programmatic advertising for a small business, the business is able to target prospective customers on various media types.
Streaming TV – Programmatic Advertising for a Small Business
Streaming TV is an effective way to target audiences who are most likely to engage with your business.
By harnessing advanced targeting capabilities, brands can deliver their message directly to the right viewers, driving awareness and action.
Online Video- Programmatic Advertising for a Small Business
Online video ads can engage users across desktops, tablets, and smartphones while they
visit websites, consume video content, or browse their favorite sites.
Display Ads – Programmatic Advertising for a Small Business
Display ads engage users with static messaging and can be used across all device types, including mobile in-app and in-browser. Display ads are a cost-effective creative type to raise awareness quickly on a large scale
Native Advertising – Programmatic Advertising for a Small Business
Native Advertising blends ads seamlessly with the content and design of a platform or website, making the ads appear more natural and less intrusive compared to traditional advertising types.
Audio and Companion Ads- Programmatic Advertising for a Small Business
Audio and companion ads reach engaged listeners in an immersive environment via streaming and downloadable audio content, such as online radio, music, and more.
Programmatic Advertising
for a Small Business Offers New Levels of Targeting
Programmatic advertising uses a demand-side platform or DSP. The platform uses advanced algorithms that offer direct access to unstructured behavioral, mobile GPS, and offline data variables, enabling highly differentiated capabilities and industry-leading performance
compared to segment-dependent platforms.
Behavioral Data
- Keyword Searches
- Website Visits
- Ad Clicks
- Media Consumption
- Online Purchases
Location Data
- Mobile GPS
- IP Address
- WiFi
- Device Location from Apps
Demographics & Interests Data
- Age
- Gender
- Household Income
- Offline Purchases
Programmatic Advertising
for a Small Business
Using Advanced Algorithms
I am Your Virtual Professional uses a demand-side platform or DSP that analyzes 3,000 behavioral data points to drive traffic to your business. Once the data is analyzed, the software makes cost-effective purchasing decisions on your behalf. If it can acquire inventory at a lower cost-per-thousand impressions (CPM), the savings will be passed on to you, the client. To ensure transparency, we provide monthly reports so you can track the effectiveness of your campaigns.
The software gathers data from some of the largest companies, ensuring that when you make an ad buy, you can be confident it is selecting the best channel to reach your audience. With programmatic advertising, you can level the playing field and compete with Fortune 500 companies at a fraction of the cost by targeting only real potential customers.
Your advertisements will reach genuine potential customers based on the criteria you provide. My goal is for you to achieve a return on investment (ROI) for every dollar you spend. Statistics consistently show that it takes 7 to 9 contacts with a prospective customer before a sale is made. With programmatic advertising, you can effectively reach your target audience every time, increasing their likelihood of seeing your ad. Additionally, programmatic advertising enables the retargeting of existing customers, which helps build brand loyalty.
How Much Does Programmatic Advertising
for a Small Business with
I am Your Virtual Professional Cost?
I am Your Virtual Professional is not an agency. I believe in transparency. I want to help my clients grow and achieve financial freedom. When you engage with I am Your Virtual Professional for Programmatic Advertising for a Small Business, I simply charge 10% of the media buy. So, for a $500 ad spend, you pay an extra $50, not including creative.
Some agencies charge up to 20% per campaign. Other agencies may mark up the Cost Per Thousand (CPM) rather than charging a transparent percentage of the media spend (e.g., buying at $5 CPM and billing the client $6). Yet other agencies charge performance-based fees tied to KPIs (key performance indicators, a quantifiable measure of performance over time for a specific objective) like cost-per-acquisition (CPA)or return on ad spend ROAS.
Creative costs:
- You can use your existing ad creative for no additional charge.
- For $150, a set of six static ads for display purposes can be created for your campaign; the DSP generates these.
- Would you be interested in an AI-generated video? I can provide those starting at $100 for a standard video or create custom videos based on your specific needs.
Why Use I am Your Virtual Professional For Programmatic Advertising
for a Small Business
As a small business owner myself, I understand the challenges of making payroll and managing monthly expenses. I recognize that every dollar you spend needs to deliver a return on investment. That’s why I believe that Programmatic Advertising for a Small Business can be effective for certain industries when used as part of a broader marketing strategy.
I decided to partner with a DSP that has been in operation for over fifteen years and serves a diverse range of clients, including both legacy and enterprise agencies. This DSP’s software facilitates ad buys totaling over 50 million dollars each month. By collaborating with them, I can offer my clients the opportunity to compete on a level playing field, allowing them to purchase ads at rates comparable to, or even lower than, those of Fortune 500 companies. The platform takes an audience-first approach.
I aim to earn your trust and become an integral part of your team, offering solutions that benefit your business. This can include a variety of digital marketing opportunities, such as SEO, website maintenance, project management, and helping my clients improve their customer service.
Nobody can have the same passion for your business as you do, but I can guarantee that while I work with you, I will have your back. My goal is to create raving fans and complete projects or tasks on time, ultimately making you and your team my raving fans.
I look forward to the opportunity to talk to you.