Google Certified
Google Certified
My journey to becoming Google certified
My career has had many iterations on the way to becoming a Google certified. I started out as a high school teacher and when I could not get a full time job I pivoted using my teaching skills to the corporate world.
My first job I worked at a help desk and did training on proprietary software. It was a great first job in the corporate world. I learned a lot and was able to take the skills I acquired and transition to a technology consulting company.
Once again with the job my knowledge base grew to include teaching project management courses leading quality assurance teams which included a team working on a dot com startup. This was the first time that I used the internet for more than email and checking my stocks. This was long before the days of responsive web design but I had a cube full of computers with different sizes screen with different resolutions and different browsers. Meta tags were hard coded into the site unlike know how we use graphical user interfaces to keywords, meta tags, alt tags to name a few.
That was the late 90’s and there were a lot of opportunities so when the opportunity arose at a Y2K New Year’s Eve party I jumped at it to become the IT Projects director at dot com.
Here is where the story hit a bump in the road the market crashed and I was downsized. I was unemployed before being employed at a municipal government where I had the ability to help design websites for the various departments and I worked there until we purchased the candy store which we owned for almost 2 decades. At the candy store is where I really learned about search engine optimization, email marketing and social media.
Which brings me to this point in my professional journey of doing small business virtual consulting. I felt that it would benefit me and my clients to be certified in Google Digital Marketing & E-commerce.
Below are links to my Google Digital Marketing & E-commerce certificates.
I look forward to working with you and your team to develop a digital marketing plan that generates revenue and allows your business to work while you sleep.
Foundations of Digital Marketing and E-commerce – Google Certificate
Learn about the fields of digital marketing and e-commerce.
Attract and Engage Customers with Digital Marketing – Google Certificate
Apply the marketing funnel concept to stages of the customer journey, including engagement, conversion, and loyalty. Learn methods for search engine optimization.
From Likes to Leads: Interact with Customers Online – Google Certificate
Learn how to create marketing content and ads on social media platforms and evaluate their effectiveness using social media analytics data.
Think Outside the Inbox: Email Marketing – Google Certificate
Learn how to execute email campaigns, use mailing lists, and automate customer communication and workflows.
Assess for Success: Marketing Analytics and Measurement
Learn how to collect, monitor, analyze, and present data from marketing campaigns using analytics and presentation tools.
Make the Sale: Build, Launch, and Manage E-commerce Stores
Learn the process to create a new e-commerce store and drive traffic to the online business through advertising campaigns.
Satisfaction Guaranteed: Develop Customer Loyalty Online
Learn strategies to build customer loyalty in e-commerce and use specific tools to help develop and maintain client relationships. This course also closes out the program with professional development topics to help you prepare for a job search.
Course Certificates Completed
Attract and Engage Customers with Digital Marketing
Foundations of Digital Marketing and E-commerce
Make the Sale: Build, Launch, and Manage E-commerce Stores
From Likes to Leads: Interact with Customers Online
Assess for Success: Marketing Analytics and Measurement
Satisfaction Guaranteed: Develop Customer Loyalty Online
Think Outside the Inbox: Email Marketing
