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How Programmatic Advertising for a Small Business Boosts ROI  

What is Programmatic Advertising for a Small Business?

Programmatic advertising has genuinely revolutionized the way brands engage with their audiences online. Leveraging advanced algorithms and real-time data, automating the buying and selling of digital ad space. Simply put this method shows your ad to your targeted customer.

This game-changing approach empowers small businesses to compete with larger organizations by allowing them to target their ideal customer personas. 

Programmatic advertising enhances targeting capabilities and delivers real, measurable results that can be tracked and analyzed. Gone are the days of casting a wide net that reaches everyone indiscriminately; now, every ad can be a finely tuned message that resonates with the right audience. Embrace the future of digital marketing and watch your brand thrive!

Programmatic Advertising for a Small Business
I need help answering how Programmatic Advertising
for a Small Business can help me grow my business.
I want to see the cost!
Representations of how data is collected

How Programmatic Advertising
for a Small Business Works:

Programmatic advertising works as follows: It allows a business to target its desired demographic by age, gender, income, and zip code(s). The algorithm uses over 3000 behavioral data points to include behaviors such as shopping patterns and interests. It also includes GPS tracking data of where the desired customer shops and goes by collecting information from their phone. A small business can now harness the same tools that larger companies have used for a fraction of the cost.

Programmatic Advertising for a Small Business on Various Platforms

With programmatic advertising for a small business, the business is able to target prospective customers on various media types.

Streaming TV icon

Streaming TV – Programmatic Advertising for a Small Business

Streaming TV is an effective way to target audiences who are most likely to engage with your business.
By harnessing advanced targeting capabilities, brands can deliver their message directly to the right viewers, driving awareness and action.

Online video icon

Online Video- Programmatic Advertising for a Small Business

Online video ads can engage users across desktops, tablets, and smartphones while they
visit websites, consume video content, or browse their favorite sites.

Display ads icon

Display Ads – Programmatic Advertising for a Small Business

Display ads engage users with static messaging and can be used across all device types, including mobile in-app and in-browser. Display ads are a cost-effective creative type to raise awareness quickly on a large scale

Native Advertising icon

Native Advertising – Programmatic Advertising for a Small Business

Native Advertising blends ads seamlessly with the content and design of a platform or website, making the ads appear more natural and less intrusive compared to traditional advertising types.

Audio and Companion Ads- Programmatic Advertising for a Small Business

Audio and companion ads reach engaged listeners in an immersive environment via streaming and downloadable audio content, such as online radio, music, and more.

Programmatic Advertising
for a Small Business Offers New Levels of Targeting

Programmatic advertising uses a demand-side platform or DSP. The platform uses advanced algorithms that offer direct access to unstructured behavioral, mobile GPS, and offline data variables, enabling highly differentiated capabilities and industry-leading performance
compared to segment-dependent platforms.

Behavioral Data

  • Keyword Searches
  • Website Visits
  • Ad Clicks
  • Media Consumption
  • Online Purchases

Location Data

  • Mobile GPS
  • IP Address
  • WiFi
  • Device Location from Apps

Demographics & Interests Data

  • Age
  • Gender
  • Household Income
  • Offline Purchases

Programmatic Advertising
for a Small Business
Using Advanced Algorithms

I am Your Virtual Professional uses a demand-side platform or DSP that analyzes 3,000 behavioral data points to drive traffic to your business. Once the data is analyzed, the software makes cost-effective purchasing decisions on your behalf. If it can acquire inventory at a lower cost-per-thousand impressions (CPM), the savings will be passed on to you, the client. To ensure transparency, we provide monthly reports so you can track the effectiveness of your campaigns.

The software gathers data from some of the largest companies, ensuring that when you make an ad buy, you can be confident it is selecting the best channel to reach your audience. With programmatic advertising, you can level the playing field and compete with Fortune 500 companies at a fraction of the cost by targeting only real potential customers.

Your advertisements will reach genuine potential customers based on the criteria you provide. My goal is for you to achieve a return on investment (ROI) for every dollar you spend. Statistics consistently show that it takes 7 to 9 contacts with a prospective customer before a sale is made. With programmatic advertising, you can effectively reach your target audience every time, increasing their likelihood of seeing your ad. Additionally, programmatic advertising enables the retargeting of existing customers, which helps build brand loyalty.

I need help answering how Programmatic Advertising
for a Small Business can help me grow my business.

How Much Does Programmatic Advertising
for a Small Business with
I am Your Virtual Professional Cost?

I am Your Virtual Professional is not an agency. I believe in transparency. I want to help my clients grow and achieve financial freedom. When you engage with I am Your Virtual Professional for  Programmatic Advertising for a Small Business, I simply charge 10% of the media buy.  So, for a $500 ad spend, you pay an extra $50, not including creative. 

Some agencies charge up to 20% per campaign.  Other agencies may mark up the Cost Per Thousand (CPM) rather than charging a transparent percentage of the media spend (e.g., buying at $5 CPM and billing the client $6).  Yet other agencies charge performance-based fees tied to KPIs (key performance indicators, a quantifiable measure of performance over time for a specific objective) like cost-per-acquisition (CPA)or return on ad spend ROAS.

Creative costs:

  • You can use your existing ad creative for no additional charge.
  • For $150, a set of six static ads for display purposes can be created for your campaign; the DSP generates these. 
  • Would you be interested in an AI-generated video? I can provide those starting at $100 for a standard video or create custom videos based on your specific needs.

Why Use I am Your Virtual Professional For Programmatic Advertising
for a Small Business

As a small business owner myself, I understand the challenges of making payroll and managing monthly expenses. I recognize that every dollar you spend needs to deliver a return on investment. That’s why I believe that Programmatic Advertising for a Small Business can be effective for certain industries when used as part of a broader marketing strategy. 

image of David Levine

I decided to partner with a DSP that has been in operation for over fifteen years and serves a diverse range of clients, including both legacy and enterprise agencies. This DSP’s software facilitates ad buys totaling over 50 million dollars each month. By collaborating with them, I can offer my clients the opportunity to compete on a level playing field, allowing them to purchase ads at rates comparable to, or even lower than, those of Fortune 500 companies. The platform takes an audience-first approach. 

I aim to earn your trust and become an integral part of your team, offering solutions that benefit your business. This can include a variety of digital marketing opportunities, such as SEO, website maintenance, project management, and helping my clients improve their customer service.

Nobody can have the same passion for your business as you do, but I can guarantee that while I work with you, I will have your back. My goal is to create raving fans and complete projects or tasks on time, ultimately making you and your team my raving fans. 

I look forward to the opportunity to talk to you.  

I want to schedule
a meeting !
I need help answering how Programmatic Advertising
for a Small Business can help me grow my business.

Just a few of the testimonials endorsing I am Your Virtual Professional 





David was nothing short of phenomenal to work with. He truly cares about his clients success, and always goes the extra mile to ensure things are done the right way, timely, and effectively. He is always keeping up with the latest trends in the market to provide his clients with the most up-to-date offerings, making me rest easy at night knowing that I have someone in my corner looking to only deliver the best results possible. I would highly recommend David to anyone looking to improve their digital presence”
Jake Stotter, Vice President | Fenceworks Inc. AKA "The Guy on 41"




David went above and beyond, building my life coaching website from start to finish. He answered my many questions with utmost patience and was honest if he had any limitations (he’s not a graphic designer but has good recommendations). His humor and charm made him very pleasant to work with. David even made me a glossary of terms when we first started when I said it all sounded like Chinese to me! Each request was honored quickly and efficiently.
Elishe  Binder, Elishe Life Coaching




Naively I hired a web designer on fiverr and did NOT receive what I asked for. When I turned to David, he listened and worked quickly, revised and reviewed with me the aspects of my website that I wanted changed. He set up Google analytics, my Google Business Profile, SEO, and fixed up the disaster that my website was. He advised on design for business cards and logo. I am extremely satisfied with the work David did and recommend him warmly to whomever wants someone honest, hardworking and efficient.
Becky Davis, Becky Davis Physical Therapy





I had the pleasure to work with David on creating a new landing page for my business. His keen attention to detail greatly enhanced the content, and his strategic feedback on outreach was invaluable. David is highly knowledgeable and focused on optimizing content. His prompt responses and insightful suggestions ensured a smooth, efficient process from start to finish. I highly recommend David.
Lida Bunting | Znimka Creations



I had the pleasure of working with David Levine recently to enhance my e-commerce site, Yael’s Soups. Not only did David provide top-notch SEO services, but he also went above and beyond to assist me with business development, particularly in setting up Mishloach Manot packages for Purim. David’s expertise in SEO proved invaluable in optimizing my website’s visibility and driving traffic, resulting in increased sales and engagement. His practical approach and guidance throughout the process were helpful and effective. David also exhibited a genuine commitment to my business’s success, offering insightful coaching and encouragement every step of the way. His dedication and hands-on involvement truly set him apart. I wholeheartedly recommend David Levine to anyone seeking SEO services and business development assistance. With his expertise and support, I’ve seen real improvements in my online presence and sales performance. Thank you for your exceptional work, David!
Yael, Yael’s Soups






David is thoughtful, thorough, and always does his due diligence to give me 110%. I unequivocally trust him. His attitude rightfully earns everyone’s respect. He quickly got me to the top of page one on Google! He is a true professional and someone that I highly recommend!
Jodan Kagan | The Man of Silver


I can't say enough good things about our experience working with David Levine and his company, I Am Your Virtual Professional. From start to finish, David was an absolute pleasure to work with. He truly made it feel like he was a part of our team, always focused on what was best for our website and business.

Our old website was outdated and unprofessional, and we knew we needed a change. David stepped in and brought a wealth of creative ideas to the table, offering a fresh and modern direction that perfectly aligned with what we had envisioned. His approach is methodical and thorough, taking it step by step to ensure everything comes together beautifully.

What really impressed us was not just the stunning front-end design, but all the behind-the-scenes work David put in to make everything run smoothly. His attention to detail and commitment to delivering a top-tier website really set him apart. If you're looking for someone to handle your personal or company website, look no further than David Levine. He’s the expert you want in your corner, and I highly recommend him for any web design needs. You won’t regret it!
Jacob Kandu | VP Kandu Construction



A year ago, my website was like a billboard in the desert — beautifully made but invisible. Then I engaged David at I Am Your Virtual Professional. He didn’t just tweak my site — he brought it to life. Now I’m ranking on page one of Google, sending smart emails, and testing marketing ideas I never would’ve thought of on my own. David’s creativity, patience, and drive to see me win make him feel less like a freelancer and more like a business partner who’s just as invested in my success as I am. He’s also incredibly quick to respond and always attentive to the details that matter most. If you’re serious about growing your business, he’s the one you want in your corner.
Aaron Frolich, CFP, Licensed Investment Advisor | Green Peak Advisors
Click here to see all the testimonials of  I am Your Virtual Professionals raving fans

I need help answering how Programmatic Advertising for a Small Business can help me grow my business.

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