11 Tips on How to Grow My Plumbing Business
As a plumber, you are an expert in your field. Whether you are starting a new plumbing business or looking to expand your existing one, here are some tips on how to grow it. You took the first step by searching for help, and you found this page.
I am an expert at getting businesses on page 1 of Google. I have achieved that goal with every client I have worked with. I would like to answer your question of , “How to grow my plumbing business?”
Demystifying the Question of How to Grow My Plumbing Business
There are no secrets when it comes to getting your business found online. According to SEO.ai, Google processes approximately 99,000 search queries every second. This translates to 8.5 billion daily searches and approximately 2 trillion global searches annually. The average person conducts between three and four searches each day. The information is out there, but do you have time to find it, or is it better to hire an expert who can do it for you?
Here are some tips that you can either DIY or ask me to help you grow your business.
11 Tips on How to Grow My Plumbing Business
Here is a list of 11 ways to grow your plumbing business. The fastest way to get to the top of page 1 on Google is to pay for clicks, but FREE options are also available. As a business owner, there are low-cost but effective things that you can do.
How do I know these tips work? I owned a brick-and-mortar store for almost two decades before selling it and transitioning to helping other small business owners grow their passion into a profitable enterprise.
11 Tips on How to Grow My Plumbing Business.
Some are Even FREE
# 1 Google Business Profile: One of the Ways to Answer the Question, “How to Grow My Plumbing Business?”
Remember, not too long ago, every home and business had a collection of phone books or directories. The Yellow Pages could cost a company between hundreds to thousands of dollars a year for a display ad.
Now, there is a more effective free option. A Google Business Profile (previously known as Google My Business) is a FREE tool that lets business owners create a personalized listing that appears in Google Search and Maps.
The listing itself is FREE, but there are ways to optimize the listing that can increase revenue and the number of times your phone rings a day. In my opinion, this is the most effective answer to the question, “How to grow my plumbing business?”
# 2 Paying for Clicks: One of the Ways to Answer the Question, “How to Grow My Plumbing Business?”
Google Ads is a digital advertising platform that allows you to promote your products or services across Google, its partner sites, and YouTube. The platform uses a bidding system, where you set your bid, and Google determines ad placement based on that bid along with factors like your AdRank. The major downside to this option is that you are paying for every lead as opposed to organic SEO where you may only pay for your site to be optimized once.
This method offers businesses a fast but, at times, costly way to answer the question, “How to grow my plumbing business?”
#3 Organic SEO: One of the Ways to Answer the Question, “How to Grow My Plumbing Business?”
Search Engine Optimization, commonly called SEO, is a method of getting a website found organically. Search engines drive 93% of web traffic. SEO has many parts, starting with a keyword or phrase. The keyword or phrase is then incorporated into a page’s content, which consists of the title, meta description, URL structure, header tags, links, and images.
Anyone can apply the best SEO practices to their website, or a person or company can contract a Google Certified professional like me to place their company at the top of the search results pages.
This method takes time to create quality content, and then it takes two to three months before results are seen. The major advantage of SEO is that once done, it offers an ROI for years to come. Dollar for dollar, SEO is one of the best long-term strategies for the question of “How can I grow my plumbing business?”
#4 The Google Guarantee: One of the Ways to Answer the Question, “How to Grow My Plumbing Business?”
The Google Guarantee badge is available for businesses that pass a specific Google screening and verification process through Local Services Ads or its partners. Learn more about the screening and verification process.
If you’re backed by the Google Guarantee, and your customers (that came to your business through Local Services Ads) aren’t satisfied with the quality of your work, Google may, in its absolute and sole discretion, reimburse the customer up to the amount paid for the initial service, subject to a lifetime limit.
Guarantees tend to remove worries and fears. A Google Guarantee may influence a potential client to choose your plumbing business. Which in turn will grow your business. This is another way to answer the question of, “How to grow my plumbing business?”
#5 Social Media Advertising: One of the Ways to Answer the Question, “How to Grow My Plumbing Business?”
Social media advertising is a digital marketing strategy that utilizes paid advertisements on social media platforms such as Facebook, Instagram, LinkedIn, TikTok, X (formerly Twitter), and YouTube, to reach and engage targeted audiences. Unlike organic social media efforts, which rely on unpaid posts and interactions, social media advertising involves paying to promote content, targeting more specific audiences based on defined criteria.
Ad placement on a social media platforms will vary depending on the company’s target audience demographic. While Facebook, X, and LinkedIn users tend to be older, platforms like TikTok and Instagram tend to be younger. Creating a campaign that targets your audience is the best way to make a cost-effective and measurable campaign.
Campaigns that target a specific demographic can be effective ways to answer the question , “How can I grow my plumbing business?”
#6 Useful Frequently Asked Questions: One of the Ways to Answer the Question, “How to Grow My Plumbing Business?”
Frequently Asked Questions (FAQs) are important for effective communication between businesses and their customers and prospective customers. FAQ’s are a valuable tool for a company’s website because they:
- enhance the user experience
- establish trust and authority
- improve SEO performance
Well-written and valuable FAQs can differentiate a company from its competitors, enhance its reputation, and add value to its customers. If a potential customer finds a website because it answers a question that was asked, this could be a valuable opportunity to gain a new client. Which is why FAQs answer the question, “How can I grow my plumbing business?”
#7 How to Videos on YouTube: One of the Ways to Answer the Question, “How to Grow My Plumbing Business?”
Google is increasingly featuring videos in its search results. These videos do not need to be professionally produced with a large budget; even videos made with a cell phone can rank well. Videos that provide clear answers to questions are an excellent way for a company to position itself as an expert. Consider recording yourself fixing a common problem that someone might have. Someone, perhaps a DIYer, might find your video, who decides that the project is too big and reaches out to you for help. Regardless, the use of videos will only improve your company’s SEO and can be a valuable answer to the question, “How to grow my plumbing business?”
#8 Leads Service: One of the Ways to Answer the Question, “How to Grow My Plumbing Business?”
There are many lead services on the internet. These companies have spent money on effective SEO to make sure that their sites rank highly. These sites can be a cost-effective way to drive traffic and make your phone ring. One drawback is that since the client found you on the lead service’s website, they might return to that site the next time they need service instead of contacting you directly.
For many plumbers, this solution answers the question, “How to grow my plumbing business?”
#9 Customer Reviews: One of the Ways to Answer the Question, “How to Grow My Plumbing Business?”
Reviews are the gift that keeps on giving. Many websites offer contractor reviews, including Google Reviews, Yelp, Angi, and Houzz. A five-star review is priceless. Believe it or not, bad reviews are not the end of the world. How a company responds to bad reviews shows the world that its reviews are honest and demonstrate the company’s level of customer service. Encourage authentic customer reviews, but never fall into the trap of paying a company to create reviews for you. Fake reviews will tarnish your reputation and remove any credibility your genuine reviews offer.
Responding to both positive and negative will make your plumbing business shine and answers the question, “How to grow my plumbing business?”
#10 Backlinks: One of the Ways to Answer the Question, “How to Grow My Plumbing Business?”
Backlinks are when one website links to another and are part of SEO. More than just for SEO, backlinks are a valuable tool in building a company’s reputation. For a business like a plumbing company, having backlinks from your local chamber of commerce, associations, and the Better Business Bureau will only help build the trust needed to grow your company.
Backlinks combined with following good SEO practices and a mixture of the other recommendations answer the question, “How to grow my plumbing business?”
#11 Remarketing: One of the Ways to Answer the Question, “How to Grow My Plumbing Business?”
According to an article by Optimive, the cost of acquiring new customers is five times higher than the cost of retaining existing customers. I have seen other studies that have similar numbers as well. Cultivating your relationships with existing customers is the most cost-effective way to grow your business. Email remarketing is the most cost-effective method, but phone calls and postcards can also work. Reminding customers that it is time to route out the pipes before the rainy season or perform the annual backflow certification, some municipalities require, are prime examples of remarketing. Remarketing is a valuable tool for growing your company and is one of the answers to the question, “How can I grow my plumbing business?”
Interesting Links to Articles on “How to Grow My Plumbing Business?”
How to Grow My Plumbing Business?
DIY or Higher I am Your Virtual Professional
If you made it to this point of the page, you are definitely asking the question, “How to grow my plumbing business?” You may also be asking, “Can I do it myself, or do I need help?”
You can do a lot of what I suggested on your own. If you choose to go down that path, I am sure you will be successful, and I genuinely wish you much success.
But let me pose these questions …
- How many plumbing jobs can you take a day?
- How much can you make off of those jobs?
- How much is family time worth when you get home from a long day at work?
- How many jobs are you turning down if you spend time doing digital marketing?
- What is the long-term cost of a lost client?
I do not have these answers for you. The answer that I have for you is that when you hire I am Your Virtual Professional, you are hiring a small business owner who understands what it is like to pay the bills at the end of the month. You are hiring another small business owner who only charges you for the time spent working on a project.
If you are asking, “How to grow my plumbing business?” The answer is to contact me. Together, we will push your business to the top of the search results pages and keep your phone ringing.
I look forward to the opportunity of speaking with you and helping you not only answer the question of “How to grow my plumbing business?” but actually helping you grow your plumbing business.
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