I need help with SEO
I need help with SEO
8 tips to unlock the power of SEO
Unlocking the secrets of SEO success
I need help with SEO is what you typed into the search engine, which is how you found this page. Reaching the top of a search engine listing requires significant time and effort. Of course, you can purchase clicks and become a sponsored site, but this costs money each time the search engine serves your site.
With I am your Virtual Professional, you get a Google-certified digital marketer who specializes in working with small business owners. I currently run my own business and before this for almost two decades I had a brick-and-mortar business that had an online presence. I know budgets are tight. So when I work with a client I explain the costs upfront. I give them options for a little help so they can DIY the project or the option for me to handle each aspect of the SEO project.
Regardless of how you want to implement a strategy to make SEO for a small business part of your business plan, I can help. Friends and clients have said to me, I need help with SEO can you help me? The answer is always YES but it is going to take time.
First, I explain the concept of SEO. I start the same way as I laid out this page. If you want to invest the time and have the desire to do it yourself, I know you can succeed with the right amount of time and effort put into the project.
But, if you are looking for help getting on the first page of Google and are looking to work with someone who will have the same passion for your success as you do then I would be happy and honored to work with you.
I need help with SEO – understanding what SEO means and it’s four types
Four types of SEO
I need help with SEO – 8 tips to unlock the power of SEO
Your search for “I need help with SEO” brought you to this page. The most important tip I have is to deliver the content that you promise or advertise. Google’s search algorithm can track this. So if you are saying you are going to do something be sure to do it.
More important than an algorithm dinging you, your business can lose a customer a possible customer. More important than losing potential business your reputation is affected.
SEO tips and strategies
-1- Keyword Research
- Identify relevant keywords for your content
- use Google Keyword Planner
-2- Content
- use keywords naturally
- including titles
- headers
- meta descriptions
- alt text for images
- keep content engaging, and informative
- use a mix of text, images, videos, and infographics.
-3- On-page SEO
- use title tags
- meta descriptions
- headers.
- use descriptive URLs with keywords
-4- Technical SEO
- mobile-friendly
- page load speed is important
- use HTTPS for security
-5- Backlinks
-6- User Experience
- design site for ease of use
- optimize for mobile users
-7- Local SEO
- create a Google business listing
- encourage customer reviews
-8- Analytics and Monitoring
- use Google Analytics and Search Console to monitor performance.
- track metrics such as organic traffic, bounce rates, and conversion rate
- adjust your strategy based on data.
Is SEO worth it for a small business?
The simple answer is yes. The fact you searched for, ” I need help with SEO” shows that you think that there is value. Study after study shows that there is a value to SEO. In an article posted by Reputation 911 the statistic that, 90% of clicks on the first page of Google’s search results are made on organic links, and only 10% go to paid Google ads.
Why organic SEO is worth it for a small business
Brand identity:
Getting to the top of Google for specific keywords that are related to your business helps your customers trust you. It’s good for your brand’s image when your small business comes up on the first page.
Right or wrong in general people think that businesses that rank high in Google are the best. Regardless of what people think brands that are at the top of Google SERPs get the clicks and get the business. This is not my opinion, studies have consistently shown that the companies that display organically on the first page of Google get at least 30% of the clicks.
Cost-effective:
SEO requires an initial investment, but compared to other advertising methods, it is more cost-effective. You don’t have to spend money on each search. Maintenance might be required but generally, once a site is found it will continue to be found.
When you switch from constant spending to maintenance, you get leads without having to keep spending money on ads. This lowers the cost of customer acquisition.
Advantages of SEO for a small businesses
A small business owner has many challenges and might wonder if the outlay of money or time is worth investing in implementing an SEO campaign. He/she might wonder what are the advantages of SEO for a small business. Below are some of the benefits:
- Increased organic traffic: Will attract more visitors without paying for ads. Higher rankings often lead to more clicks.
- Cost-effective: Compared to paid advertising, SEO is relatively cost-effective. The long-term benefits often outweigh the initial costs.
- Improved user experience: Part of a good SEO strategy involves optimizing website structure, content, and speed, which will improve user experience which not only helps a website be found but keeps users on the site for a longer period.
- ROI: SEO generally provides a higher return on investment compared to other marketing strategies.
- Brand credibility and trust: Websites that appear at the top of search results are often perceived as more credible and trustworthy by users.
- Competitive advantage: SEO helps you stay ahead of competitors who may be targeting the same audience.
- Local SEO: Helps businesses with a physical presence, attract customers from specific geographic areas.
- Measurable: SEO allows for the tracking of metrics such as traffic, rankings, and conversions, unlike print or radio advertising.
- Long-term strategy: Unlike paid advertising, which stops when the campaign ends SEO can provide long-term benefits.
- Forces mobile friendliness: One of the criteria for how Google and other search engines rank sites is it the site is responsive. This means will it display properly on a computer screen, cellphone, or tablet. But more importantly according to Otterboxdxesign.com, “…at least 79% of smartphone users have made a purchase online using their mobile device in the last 6 months.
SEO for business growth
It takes anywhere from 3-6 months for your SEO strategy to start to work once the changes have been made to your website. SEO is not a magic bullet that sees overnight results.
It takes time for the results to take place. Think of it as if you were planting a tree. It takes time and care, but the results are well worth it. SEO may take longer to work, but it helps you grow in a way that lasts.
A strong SEO foundation is important for all of your marketing efforts, whether they are on social media, email, or with influencers. A solid SEO strategy will help your business grow and be like a fruit tree that is always rewarding you for nurturing it after you planted it.
Useful SEO stats for a small businesses
As a small business owner who is still not sure if SEO makes sense here are some statistics done by a variety of sources that support why SEO for a small business makes sense:
- 68% of all trackable website traffic is sourced from Organic and Paid Search brightedge.com
- Google has an 81.95% share of desktop search engine use worldwide Statista
- 96.55% of all pages get zero search traffic from Google Ahrefs
- It takes an average of 3.1 months to see the impact of a link on search ranking. Authority Hacker.
- Less than 1% of users get to the second page of search results Forbes
Applying best SEO practices to any business regardless of size can be a game changer. Especially for the solopreneur or an entrepreneur implementing SEO for a small business can open the door to many opportunities.
SEO help for small business
There are many ways that a small business can get help for their business. There are cheap alternatives but unfortunately, you often get what you pay for.
At I am Your Virtual Professional you work with a person who is Google and Hubspot certified with a proven track record of placing his local business on the first page for almost two decades and is now taking those strategies to help other small business owners grow their businesses.
Using the keyword “virtual small business consulting” I was able to place myself on the first page of Google. I have done the same for clients too in various industries from a physical therapist to a client who buys and sells silver.
If you are still saying “I need help with SEO” you have come to the right place. I am Your Virtual Professional has the skills and experience you need to grow your business.
I am Your Virtual Professional will add value to your business
Several years back I read an interesting article on Business Wire. It was titled $1 Million Wasted Every 20 Seconds by Organizations around the World.
The article cited a few interesting statistics — around one in three projects (31%) do not meet their goals and nearly half (48%) of projects are not completed on time.
Based on those statistics how much money are you leaving on the table or even worse losing?
I am Your Virtual Professional will help you and your organization grow by being your virtual SEO professional. I will be a member of your team who works with you to get your business found on the first page of Google.
If you are a small business owner be it a solopreneur or an entrepreneur and are looking for help in growing your business by implementing a marketing strategy that includes SEO for your small business I can do that for you.
Nobody can have the same passion for your business as you do but I can guarantee that while I work with you I will have your back with the goal of creating raving fans and completing the job of getting your business found online.
I look forward to the opportunity to talk to you.
Certifications
