Over 6 trillion reasons why digital marketing is important

Here are some incredible numbers that I have compiled over the years while reading a variety of online articles:

• Per a Time magazine article in 2015, Americans Check Their Phones 8 Billion Times a Day, and one can only assume that number has risen.
• On average, people spend 3 hours and 15 minutes on their phones per day. Explodingtopics.com January 2023
• Individuals check their phones an average of 58 times each day. Explodingtopics.com January 2023
• Americans spend an average screen time of 4 hours and 25 minutes on their mobile phones daily. Fortune.com
• Over 80% of internet users use mobile devices to surf the web. Techjury.net
• Americans in their early twenties used their phones an average of 28.5 hours per week in 2020—up from 25.9 hours per week in 2018 Time.com
• The average American spends 6 hours and 59 minutes looking at a screen every day. datareportal.com
• Americans check their phones 144 time per day fortune.com 
• The typical working-age internet user now spends more than 2½ hours per day using social platforms datareportal.com
• Americans Spent On Average More Than 1,300 Hours On Social Media Last Year, Forbes.com
• 59.16% of website traffic comes from mobile devices, as of 2022. zippia.com
• Mobile devices drive 65% of e-commerce traffic. demandsage.com
• 47% of people say they feel a sense of panic or anxiety when their cell phone battery goes below 20%. reviews.org
• Americans spend more time on their smartphones than watching live TV bloggingwizard.com
•  53 million consumers across the U.S. made either grocery or restaurant orders online every day during the month. techjury.net

Assuming all the data is accurate or let’s say it is accurate within 10% ask yourself how much time do you spend on your smartphone daily?

Where do you look when …

• You need a phone number
• To find a restaurant recommendation
• Your refrigerator breaks, and you need a new one or a repairman
• To research your next car
• To plan your next vacation

The answer is, you pick up your phone or go to your computer and do a search.

The traditional sales techniques of knocking on doors, networking or dialing for dollars are still valid. But there is a more powerful and when done correctly more cost-effective way to find new customer and engage with your old customers through the use of digital marketing. 

A company can spend their marketing dollars targeting new customers using a wide variety of demographics that include

• gender
• age
• geographical location
• income
• education
• job type

and with some research you can even find out your customers’, hobbies, and which social media platforms they use.

With an effective digital marketing campaign, you can grow your sales and build your business.

To better serve my customers, I took an online course to earn a Google Digital Marketing & E-commerce certificate. 

The course consisted of seven modules that started with the basics of digital marketing, moving onto attracting and engaging customers, email marketing, analytics, e-commerce, and customer loyalty.

I am Your Virtual Professional can help your team implement a digital marketing strategy

I am your Virtual Professional. Through my years of internet experience, I can leverage my real-world technology experience during the dot-com boom with the skills I honed while running a brick-and-mortar store that had a click-and-mortar component. Combining these skills with my Google certification gives me a unique perspective. I have the skills to help you and your team compete for a piece of the projected 6.03 trillion-dollar digital commerce market.

I look forward to having the opportunity of talking with you and working with you and your team.