Understanding the 5 Parts of Website Content Management

In the ever-evolving digital world that we live in, a website serves as a virtual storefront for a business. The effectiveness of a website goes beyond its design and functionality, but in a large part on the website’s content and how it is managed. Having good, relevant content is important to ensure the success and relevance of a website. Using content management software and understanding the 5 parts of content management allows users the ability to create, modify and edit content without requiring knowledge of how to code or program.

Website content management refers to the process of creating, organizing, updating, and optimizing the content on a website. This includes a wide range of tasks, from text and multimedia content creation to content publishing, archiving, and removal. Though there are many systems out there, many large and small companies as well as bloggers a version of WordPress to manage their content. That being said it is not the only option out there, other options are Joomla, Squarespace, Shopify and Wix to name a few. Regardless of the software that you choose, choosing the right package for your business will help save you time and give you and your team the ability to easily publish and edit content.

The 5 components of website content:

1. Content Creation: Developing engaging and relevant content for your website, including text, images, videos, and other multimedia elements.

2. Content Organization: Organizing the content is key to giving website visitors a positive experience. Many software packages offer users the ability to structure and categorize data or content by tags, and categories.

3. Content Editing: Editing website content, whether it be written or compiled by an individual or a team, is important to ensure that your visitors receive a quality product. For a small business, this could be as simple as having another pair of eyes read the content. For larger organizations, this process usually has multiple stages and requires sign-off by a manager.

4. Content Publishing: Publishing the content is taking the information that has been approved and pushing it out to the web. Some software suites offer version control to allow users to roll back to a previous version if a mistake is found.

5. Multichannel Content Distribution: Distributing new content across various platforms helps reach and engage your target audience. It improves your brand’s visibility and improves the customer experience. Customers or prospective customers might come across an advertisement on social media, follow a link to your website, and then they can receive a follow-up email containing additional information. Having a uniform and seamless experience across all platforms builds trust with your customers or perspective and will build your business.